Tuesday, September 25, 2007

Fantasy mall planning

Dubai Mall, Mall of Arabia, Mall of the Emirates, Mercato, Bur Juman, Ibn Battuta…Dubai might be many things, but it will soon be mainly a city of malls.

The challenge for each of them is to create a point of difference while retaining a mass appeal. Ski slopes, IMAX, ice rinks, aquariums and restaurants help; exciting new retailers are the money.

Read More...