Sport has traditionally been the logo-carrier for Dubai business. Emirates has led the way with football, cricket, Australian Rules and sailing, but it is not alone. Dubal (golf) and Dubai Duty Free (tennis) have used sport to broaden their message; Abu Dhabi’s Aldar has opted for Formula 1, and a deal with the Spyker team.
Now Dubai Properties, the master developer the Vision Tower and Executive Towers at Business Bay, Al Waha Villas and The Villa in Dubailand, has inked a deal with the London Philharmonic Orchestra to be its principal sponsor over the next three years. The deal will see the company’s brand displayed as LPO tours France, China, Austria, Australia, Denmark and Scotland, as well as ‘home’ concerts at the Royal Festival Hall in London and at least one performance at Dubai Properties' Culture Village when the project is completed in 2010.
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Monday, October 8, 2007
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