Blessed be the firework makers

Some easy New Year's predictions: Dubai's fireworks suppliers will enjoy a bumper start to the year, those looking for a second-hand, barely-used Lexus will find a bargain, and February Fridays at Mall of the Emirates will be a living hell. Welcome to 2008. Welcome to Dubai Shopping Festival.

A DSF press release, helpfully reprinted by Gulf News, informs us weekend firework displays will last 20 minutes (2007's were a paltry three minutes), more than 90 Lexus and Nissan cars will be raffled (only to appear next day at 4x4 Motors), and visitors numbers will be up from 3.5million to nearly 4m.

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What Modesh did next

After seven years as the mascot/face/cartoon embodiment of Dubai Summer Surprises, Dubai Shopping Festival says Modesh will now become a year-round feature. DSF describes the yellow worm/spring as ‘the Mickey Mouse of Dubai’.

There has been talk for a number of years of how to extend the Modesh brand. DSF’s announcement seems more centered on having Modesh merchandise available year round. A theme park and animated TV cartoon series have been mentioned; as yet there are no firm plans. Both would make sense. Modesh has already taken to road on Gulf meet-and-greets, a TV series, made out of media central Dubai, would extend the reach. And a theme park, not necessarily on the scale of Disney World, would be a sensible next step for the already popular Modesh Fun City.

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