Thrillingly sensible

Emaar Malls has inked a deal with Sega Corporation to develop and operate indoor theme parks. Emaar plans to spend $4bn opening 100 malls across the Middle East, North African and Indian subcontinent. Sega is a global leader in interactive entertainment facility operations.

I can't find anything to fault in this. Good business marrying up with another good business to create a better business. I'm sure large sums were involved, but that shouldn't detract from the business sense.

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