All in a good cause

Singapore Airlines is to auction off most of the 480 seats on the maiden flight of its new A380, the first commercial flight for the Airbus super-jumbo. The auction will be held on eBay in October and one-third of the revenues will go to charities.

Well done, Singapore Airlines. The charities make good money, the flight creates the feel of a global event, and the airline generates plenty of favorable publicity. Everybody’s a winner.

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