The first five weeks of this year’s DSS have generated $74m in revenues. Visitor numbers are up and the organizers expect a record outcome for all involved.
All of which is excellent news. Maintaining forward momentum for a 10-year-old product in a city as changeable as Dubai is no mean feat. The organizers have to contend with the twin threats of local ambivalence and international competition. The figures seem expected; they’re not, every penny and visitor could have gone elsewhere this summer.
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