Logistics provider Aramex says it is to buy 10 hybrid electric cars by 2009 and will earn two per cent of its revenue from 'green services'. Critics will point out, with 33,000 vehicles in its fleet, such investment is small fry – and can someone please define ‘green services’.
The critics should lay off. As a stock market listed company Aramex is courting danger if it commits to too many strident new targets. Granted, 10 hybrid electric cars seems not much more than a gesture, but real cars are lot more tangible than promises to cut fuel consumption by 20 per cent, carbon dioxide emissions by 50 per cent, and leaded gas consumption by 100 per cent. All of which Aramex says it will commit to. It aims to be the world’s first carbon neutral global logistics operator.
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