No one can argue that social networking sites aren’t on marketers’ minds. As it turns out, the Facebook craze has spawned at least two Arabic-language imitators, both of them out for a piece of the nearly $1 billion that advertisers are likely to pour into social networking sites, globally, this year.
D1g.com launched six-months ago out of Amman, financed by a Jordanian entrepreneur with a startup capital of less than $1 million. The site is run by Majid Qasim, formerly of Arabia.com. Another new venture, Faye3.com, is the latest winner of the Queen Rania National Entrepreneurship Competition. The site was developed by Sohaib Thiab and Hussam Hammo, who have since partnered with Maktoob Group, an operator of e-commerce sites that hopes to enter the social networking realm.
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