A regular plot line in the comic book stories of Kipp's youth was the use of the 'congratulations, you're our one thousandth customer' device. The trick could be applied to pie shops, toy stores and football clubs, and the figure would change to suit the tale. The lucky customer would then be gifted a large cash sum/year's supply of pies, and be rescued from some terrible fate.
I say all this apropos of Air Arabia recently announcing it had carried it five millionth customer, a tidy figure given the airline has been running for only four years. The news was tucked away in a financial report, and while it would have made good reading for market analysts it seems to be a wasted marketing opportunity.
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