In a meeting with Coca Cola senior management a couple of years ago, the company's regional md revealed how his life is governed by a continuous check of Coke's retail presence. Every day, in shops, on planes, in bars, at vending machines, was spent checking whether Coke was beating Pepsi?
In this morning's Emirates Business 24/7, Osman Sultan, CEO of Du, admits to a similar compulsive disorder: he says he feels a "quiet sense of achievement" every time he answers a call from an 055 prefix.
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