Sunday, January 27, 2008

AdLand's warped reality

It is a dangerous science reading too much into the world imagined by the advertising industry. If aliens were to land on earth and catch a five minute ad-break they would conclude human teeth are white and straight, credit is easy to come by, and drinking soft drinks causes people to sing and dance.

We accept the ad industry sells us a fantasy, but that shouldn't mean it loses touch with the real world. Middle East advertising asks consumers to suspend their grip on reality. The industry appears to have drawn up some very strange rules.

• Maids must be invisible. No family will be seen to employ a maid.

Read More...

No comments: