Creating a Culture of Productivity

"There is no possibility of achieving competitiveness without raising the culture of productivity," said Professor Michael Porter, addressing the audience at 2nd Global Competitiveness Forum in Riyadh on Monday. If past experience of conferences in Saudi are anything to go by, half his audience would have been snoozing, the other half considering their lunch options.

Not that this should stop the Porter, professor at the Harvard Business School, an expert on economic competitiveness and paid north of $50,000 for making the trip, from delivering his presentation.

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