SMS remains a technology with lots of potential applications waiting to be discovered and implemented — for everything from payment systems to information on demand. Given the mobile network operators' strong desire to maximize profits, and the need for, say, Etisalat or Du to differentiate themselves, a good idea from a start-up has an excellent chance of getting heard.
The trend-spotting site Springwise has a good example from the Philippines, where text messaging has caught on in a huge way.
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