Great story in the Wall Street Journal last week: a former SAP exec, flush with $200m of venture capital backing, plans to overhaul the automotive business model. Why can't the car industry be more like the mobile phone industry, is the basic gist of his argument.
Shai Agassi has no experience of the auto market, but he does have a very clear goal: to change the way electric cars are sold. Car makers will sell the shell of a car (the handset), he will sell the battery and top-up power (the SIM card and call credit).
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