"Time matters here and one minute lost can cause a million-dirham loss," says a Dubai businessman, fluffing up an Emirates Today story on the launch of a new helicopter air taxi. The service is hailed as an innovative solution for go-getting business champions to beat Dubai's traffic snarl-ups.
It is, of course, nonsense. It is a gimmick to suggest Dubai is an every-second-counts kind of town; that businessmen are whisked for meeting to meeting, concluding mega-bucks deals. The reality is that most meetings drag on for hours, are interrupted by endless mobile calls, and that you leave without a decision being made. In 10 years living in London, a city with far worse traffic and far bigger deals, I never once heard of a businessmen using a helicopter to make an intra-city trip.
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