Copycat killer

I have often complained vocally about the phenomenon known as “idea poaching,” when agencies steal ideas from one another. I was asked me to rant about this. Here I go.

The fact that I even have to talk about idea poaching is annoying in the extreme. This should be crystal clear to all parties concerned – agencies, advertisers and creatives. I don’t care if you have bi-polar disorder or if you’re taking Prozac suppositories: You know it when an idea didn’t come out of your own head. By deductive logic it must mean the idea belongs to someone else then. Get over it. And if you say the idea is yours, you are nothing by a leprous slag.

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