What may seem inappropriate in some cultures (being wined and dined by the agency, for example) is normal, if not expected, in others. It’s an especially touchy issue in the Middle East, where turning down a gift can be seen as a grave insult.
“I think it is a bit presumptuous for anyone to believe that an account will move because of lunch or dinner,” says Philip Jabbour, group director of marketing and new business development at Starcom Mediavest. The media buying agency says it doesn’t hand out gifts to clients or potential clients. “Such meals are casual, and at times necessary. What if a day meeting drags over lunch and you invite client for lunch?”
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